Other Uses for that Trade Show Display

Small businesses often want to - or for budget reasons, they need to - use their trade show displays for other purposes. This makes sense since a trade show display (if it’s well designed) should be a versatile and effective marketing and communications tool. And using it in other ways besides at a trade show is not only smart, it can make the investment work harder for you and possibly eliminate other marketing expenses. Below are some creative ways to use a trade show display even when your company is not attending a trade show or expo.



Many companies have an entry lobby. It may or may not have a reception desk - it may just be the place inside the front door. This is a terrific place to set up a banner stand. Regardless of whether your company has other marketing messages or even pictures on the walls, a banner stand can be a great addition to the lobby or building entrance. A professional looking banner stand with great graphics will reinforce the professionalism of your company and remind your customers what your business is known for. And a banner stand looks great in literally any type of building entry - from corporate to industrial.



A lot of businesses have a showroom or a product area that’s large enough for walk-through. Pop up displays, tabletop displays and banner stands all work very well in these environments. Banner stands can sit off to the side and are relatively unobtrusive. Pop up displays and tabletop displays need more space - about 30 square feet of floor space with enough room around the display for customers or prospects to "encounter" the display and its message. This is a great way to emphasize non-product messages - your company is stable, has proactive customer marketing and engagement strategy and attends trade shows. Don’t overlook the fact that many prospects will not know that your company attends trade shows - they may be impressed to learn that it does. Putting a pop up display, fabric display or a tabletop display in a show room is an easy and effective way to inform your customers of this.



Finally, many companies with a retail presence can use a truss display or floor-standing podiums in their retail spaces. Typically these are used as adjuncts to permanent retail installations. But a truss display can double as a temporary retail display quickly and easily.



Trade show displays are really just special purpose marketing tools that have been tailored to meet the specific demands for portability by companies going to trade shows. But don’t overlook their basic function - as messaging and communication devices for your business. Use them in everyday marketing and get more bang for your trade show buck.



Impact Displays offers a range of trade show displays and trade show graphics that are perfect for trade shows and expos - and everyday business marketing purposes. Impact Displays is located at 1934 Junction Avenue in San Jose and can be reached by calling 877-217-6850 or by emailing info@impact-displays.com.